Sample Work
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Proportional Plate Food Blog
Contributing writer, editor, and content developer for popular food blog Proportional Plate.
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Furbes 30 Under 30 Website
Lead copywriter and concept developer for a parody website celebrating the top movers and paw-shakers of the year.
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I Love the Upper West Side
Contributing writer and reporter for this local digital news website.
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Pallini Limoncello Bar at Eataly USA
Lead copywriter for Pallini Limoncello’s summer activation in the nationwide restaurant and store Eataly USA.
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Bakes by Brown Sugar
I work closely with this team to write engaging monthly recipe content.
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Face the Facepalms
Lead copywriter for a unique veterinary clinic print and digital activation.
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Pumpkin "Go Paperless"
A trio of emails designed to encourage customers to opt in to paperless communications.
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Columbia University Display Ads
Junior copywriter assisting copy director to write 17 digital marketing plans for the School of Professional Studies programs.
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Pumpkin Email Campaigns
Lead copywriter for email campaigns and one-offs to a mailing list of 400k+ leads.
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Provention Bio Manifesto
Lead copywriter for script and supers in heartfelt manifesto video highlighting the mission of health company Provention Bio.
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Pumpkin Pet Social Media
Brand and marketing copywriter owning copy in all social media channels.
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Glent Grant US (Campari America)
Lead copywriter for Glen Grant Whisky US Instagram and Facebook accounts from 2018-2019.
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Pumpkin Direct Mailers
Lead copywriter for direct mail concepts designed to retarget affiliate leads.
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DVORA Real Estate Jersey City
Junior copywriter for a PATH train transit campaign created for DVORA, a real estate company based in New Jersey.
Not everything I write makes it to the big time,
For every brand pitch or campaign brainstorm, there are dozens of ideas pitched for each one that gets chosen. This is a collection of spec ideas that I wrote and loved.
