Pallini approached our team to create a striking new visual representation for their popular Limoncello, for usage in summer bar pop-ups inside Eataly stores across the US, including their flagships in Chicago, New York, and Boston. The inspiration for the campaign came from vintage travel posters that displayed the breathtaking beauty of the Amalfi Coast, the region of Italy where the Sfusato lemons hail. I suggested The Amalfi Coast. Bottled. and the formulation for “___. Bottled.” became the crux of the campaign messaging. Turns out the use of the place name “Amalfi Coast” is trademarked, so I pivoted and invented some new iterations!